BMW Zentrum

BMW’s North American automotive museum, Zentrum, embodies the company’s dynamism and its commitment to performance and sustainability. Inherently flexible exhibits allow individual vehicles and whole exhibit areas to be changed easily. Strong, curvilinear shapes derive from BMW’s design tradition and bring a feeling of acceleration to this exhibition of machines built to move.

  • Client: BMW of North America
  • Summary: Exhibition Planning and Design
  • Project Type: Brand Experiences
  • Location: Greer , SC
  • Date: 1997
  • Size: 25,000 square feet