News

  • Aug 26, 2018
Thinc has recently completed the new 34th Street guest entrance into the Empire State Building (ESB). The 18,000 square-foot entry experience is the first installment of a spectacular reimagining of the Observatory that celebrates the historic icon and introduces a wide range of innovative and immersive experiences along the way to its singular views of New York.
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  • Aug 23, 2018
Four million tourists flock to the Empire State Building’s world-famous observatory each year to get a glimpse of Manhattan’s landscape.
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Video scottsdaleaz.gov

Desert EDGE Update

  • Sep 26, 2017
Amanda White, Head of Content, presented to the Scottsdale City Council as part of a special “Work Study” Council Session to discuss the Desert EDGE.
Read more about the project here
View the video here

Video Swaback Partners

Desert EDGE Anthem

  • Aug 21, 2017
On August 1st, 2017 the City of Scottsdale, DDCS, Swaback Partners, Thinc, and ASU conducted 5 valley-wide, public presentations to the community discussing the updated architecture, exhibits and program for the newly-named Desert EDGE (formerly Desert Discovery Center).
Read more about the project here
View the video here
  • Aug 2, 2017
The Scottsdale Independent covered the unveiling of the design of Desert Edge, a center that will help develop an understanding of the desert and an appreciation for the animals and plant life that exist within it. Thinc's Tom Hennes, suggested that this venue will help to create an “empathy for living in the desert” through a series of augmented realities.
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  • Aug 30, 2016
In describing the Perkins Wildlife Center, The Plain Dealer said,"Designer Tom Hennes made otters happy at natural history museum's Perkins Wildlife Center." The article went on to reflect the delight Tom and others might feel in walking through the new exhibits.
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Publications Metropolis Magazine

How to Read a Political Ad

  • Jul 28, 2016
In advance of the 2016 Presidential election, the exhibition, I Approve This Message was featured in Metropolis. Thinc's design of the exhibit created a dynamic environment for the video and imagery that was used to give visitors the tools to see through any ad - and become savvier, more critical political consumers.
Read more about the project here
Read the full article here
Download the PDF here
  • Feb 23, 2015

New York-based Thinc Design revealed their exhibition design for the USA Pavilion in the upcoming Milan Expo 2015 this May. Collaborating with Friends of the USA Pavilion, Thinc Design's exhibition highlights America's role in the future of the global food system, as a response to the Expo's overall theme, "Feeding the Planet, Energy for Life."

Read more about the project here
Read the full article here

Publications New York Times

A New Story Told at Ground Zero

  • May 14, 2014

When the National 9/11 Memorial and Museum opened in 2014, countless articles featured Thinc, the lead designer of the exhibitions.

The New York Times produced an interactive feature that included an interview with Tom Hennes in which he described the massive 30" x 40" Foundation Hall space.

Read more about the project here
Read the full article here
For more information or press inquires, please contact Ruth Davis Associates by email

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