News
Web The Daily Beast
How the 9/11 Museum Recapitulates the Trauma of 9/11
One of the other people featured in the documentary is the lead exhibition designer, Tom Hennes, the founder and principal of the exhibition firm Thinc Design, who twice left the project and is clearly pained in the film by how things are going but also not interested in personalizing his issues with the museum.
Web The New York Times
Velvet, Organza and Vipers: Stage Costumes Dazzle
The exhibition was put together in three and a half months, and its lighting, sound and design (from Thinc Design) were provided at cost or gratis. So it feels inevitably ad hoc. The Broadway and opera displays put their custom-shod feet forward; the film, television, theme park and dance portions hang back. The selection reflects less a dedication vision, and more what could be begged, borrowed or briskly replicated.
Web HIV Plus Magazine
Renowned Designer Tom Hennes Isn’t Defined by HIV
Originally split between designing for the theater and being a photographer, Tom Hennes found a true calling in his firm Thinc Design, a highly respected agency that creates exhibitions and attractions across a diverse portfolio.
Thinc Design and Empire State Realty Trust (ESRT) have announced the completion of the reimagined Empire State Building Observatory, marking the culmination of the final phase of a four-year $165 million-dollar transformation of the iconic tower.
Web Attractions Management
Attractions People
The aim was to create memorable moments that visitors could hang onto, really treasure and really associate with the Empire State Building. --Tom Hennes, principal and founder, Thinc Design
Web The National
Dubai Expo 2020 to tell story of human relationship with nature
Exhibition Terra will guide visitors through a series of habitats to highlight the wonders of the natural world and the impact of plastic waste
Thinc has recently completed the new 34th Street guest entrance into the Empire State Building (ESB). The 18,000 square-foot entry experience is the first installment of a spectacular reimagining of the Observatory that celebrates the historic icon and introduces a wide range of innovative and immersive experiences along the way to its singular views of New York.
Four million tourists flock to the Empire State Building’s world-famous observatory each year to get a glimpse of Manhattan’s landscape.
Video scottsdaleaz.gov
Desert EDGE Update
Amanda White, Head of Content, presented to the Scottsdale City Council as part of a special “Work Study” Council Session to discuss the Desert EDGE.
Video Swaback Partners
Desert EDGE Anthem
On August 1st, 2017 the City of Scottsdale, DDCS, Swaback Partners, Thinc, and ASU conducted 5 valley-wide, public presentations to the community discussing the updated architecture, exhibits and program for the newly-named Desert EDGE (formerly Desert Discovery Center).
Web Scottsdale Indepedent
Appreciation venue proponents seek to bring tourism to the Desert EDGE
The Scottsdale Independent covered the unveiling of the design of Desert Edge, a center that will help develop an understanding of the desert and an appreciation for the animals and plant life that exist within it.
Thinc's Tom Hennes, suggested that this venue will help to create an “empathy for living in the desert†through a series of augmented realities.
Web Cleveland.com
Designer Tom Hennes made otters happy at natural history museum's Perkins Wildlife Center
In describing the Perkins Wildlife Center, The Plain Dealer said,"Designer Tom Hennes made otters happy at natural history museum's Perkins Wildlife Center." The article went on to reflect the delight Tom and others might feel in walking through the new exhibits.
Publications Metropolis Magazine
How to Read a Political Ad
In advance of the 2016 Presidential election, the exhibition, I Approve This Message was featured in Metropolis. Thinc's design of the exhibit created a dynamic environment for the video and imagery that was used to give visitors the tools to see through any ad - and become savvier, more critical political consumers.
Press Archinect
Thinc Design's USA Pavilion exhibition presents America's role in the future of food for Milan Expo 2015
New York-based Thinc Design revealed their exhibition design for the USA Pavilion in the upcoming Milan Expo 2015 this May. Collaborating with Friends of the USA Pavilion, Thinc Design's exhibition highlights America's role in the future of the global food system, as a response to the Expo's overall theme, "Feeding the Planet, Energy for Life."
Web Huffington Post
Climate+Change Exhibition Reopens in Nepal With Strong Educational and Outreach Programs
The Huffington Post in Nepal featured the reopening of Climate+Change in Pokhara at the International Mountain Museum, for its strong educational and outreach programs. Pokhara, a scenic lake-city, is a major tourist destination and a starting point of several high-profile treks, attracting migrants and students from all over Nepal. As an important environmental education exhibition, this reopening provided “the tools to students and teachers to engage in issues more deeply.â€
Wired Magazine wrote of Tom Hennes: "He doesn't believe museums should be venues for education but rather places of encounter. He offers an example: ‘Natural history museums are lousy at teaching natural history,' he says. ‘But they can provide a new sense of wonder that changes your next walk in the woods."
Publications New York Times
A New Story Told at Ground Zero
When the National 9/11 Memorial and Museum opened in 2014, countless articles featured Thinc, the lead designer of the exhibitions.
The New York Times produced an interactive feature that included an interview with Tom Hennes in which he described the massive 30" x 40" Foundation Hall space.
For more information or press inquires, please contact Ruth Davis Associates by email
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Decoding political ads: The four emotions used to drive voter decision
Press Campaign US Jul 20, 2016 -
I Approve This Message: Decoding Political Ads
Press Dexigner Jun 14, 2016 [Download PDF] -
'I Approve This Message: Decoding Political Ads' Begins in July
Web Toledo.com May 18, 2016 [Download PDF] -
Kerry's world's fair dream crushed by debt
Press Politico.com Feb 24, 2016 [Download PDF] -
Into the Void
Video Dealing with Damage Symposium HTW Berlin Feb 1, 2016 -
The Centennial Campaign for the Cleveland Museum of Natural History
Video Metamorphosis Oct 27, 2015 -
Witnessing Each Other: An intersubjective Stance for Exhibitions Relating to Substance Use and Abuse
Press Substance Abuse & Misuse Journal (Vol.50, Issue 8-9) Sep 1, 2015 -
Red and White Quilts: Infinite Variety Book
Press American Folk Art Museum Aug 26, 2015 -
Tom Hennes: Uncollapsing Space: Making the 9/11 Museum
Press Scaler Lecture Series Aug 14, 2015 -
2015 Class of The Nine: Oronde Wright
Press Systems Contractor News Jul 28, 2015 -
A Museum for Everyone
Publications CLAD Magazine (2015 Issue 2) Jun 24, 2015 [Download PDF] -
Milan Expo 2015 Feature
Publications CLAD Magazine (2015 Issue 2) Jun 24, 2015 [Download PDF] -
Cleveland Museum of Natural History exhibit designer Tom Hennes buys home base in Cleveland
Press Cleveland.com Jun 23, 2015 -
Milan Expo Feature: USA Pavilion
Video Corriere.it Jun 9, 2015 -
USA Pavilion at Expo Milano 2015
Press World Architects: Daily News May 19, 2015 -
The now-open Milan Expo U.S. pavilion salutes to the future of food, the American way
Press Archinect May 6, 2015 -
Behind the Scenes of the 9/11 Museum
Publications Attractions Magazine Mar 20, 2015 -
A Living Museum (9-11 Museum)
Publications Attractions Management Magazine Jan 1, 2015 [Download PDF] -
Climate + Change Exhibition Reopens in Nepal
Press Huffington Post Oct 2, 2014 -
Experiencing Memory: Designers Reflect on the 9/11 Memorial Museum
Press Interior Design Sep 29, 2014 [Download PDF] -
Experiencing Memory (September 2014)
Press Interior Design Magazine: Sep 29, 2014 -
A Profile of the National September 11th Memorial Museum
Press NYC-ARTS Sep 11, 2014 -
Episode: September 11, 2014
Video NYC-ARTS Sep 11, 2014 -
Who's museum is it anyway?
Publications Attractions Management Magazine, 2014 Issue 3 Aug 14, 2014 [Download PDF] -
Museum Life: Designing the 9-11 Memorial Museum
Audio VoiceAmerica Jul 25, 2014 -
Discovery Park of America
Press Tennessee Crossroads Jul 3, 2014 -
Case Study: Emotional Encounters at 9/11
Publications AV Magazine, June/July Issue Jul 1, 2014 [Download PDF] -
Reflections on the opening of the 9/11 Memorial Museum
Web TEDBlog May 22, 2014 -
Stories for "Tom Hennes"
Web TEDBlog May 22, 2014 -
9/11 Memorial Museum design to lessen emotional impact
Web CBC World News May 21, 2014 -
New 9/11 Museum
Publications AAM Museum Magazine (May/June 2014) May 14, 2014 [Download PDF] -
Firm Develops the Exhibits for One of the Most Important New Museums in America
Press Thinc: 9-11 Press Release May 14, 2014 -
National September 11th Memorial Museum Opens
Video CBS News May 14, 2014 -
Kathmandu Art Center, Nepal
Press Climate + Change Apr 28, 2014 -
Infinite Space: At The Museum All Things Are Possible
Press Systems Contractor News, August 2013 Issue Aug 1, 2013 [Download PDF] -
Infinite Variety Feature
Publications EG Magazine Nov 10, 2012 [Download PDF] -
AIGA 'Justified' Competition Selects Infinite Variety for Outstanding Case Studies
Press AIGA Oct 4, 2012 -
Case Study: Infinite Variety: Three Centuries of Red and White Quilts
Web AIGA Oct 4, 2012 -
The Year in Art by Jerry Salz
Publications New York Magazine Dec 4, 2011 -
Web-Exclusive Interview - Thinc Design Principal Tom Hennes by John Czarnecki
Press Contract Magazine Sep 12, 2011 [Download PDF] -
How The Body Became A Museum Exhibit - Chicago Humanites Festival
Audio CHF Media Aug 17, 2011 -
Exhibits (Thinc Design): Infinite Variety for the American Folk Art Museum
Web Spool Five Apr 2, 2011 -
Infinite Variety: Three Centuries of Red and White Quilts
Publications Financial Times Mar 30, 2011 [Download PDF] -
Women's Work and the Latest Thing
Web New York Social Diary Mar 28, 2011 [Download PDF] -
Infinite Variety - a Wall Street Journal Photo of the Week
Publications The Wall Street Journal Mar 25, 2011 -
What's Red and White and Quilted All Over?
Publications The Wall Street Journal Mar 19, 2011 [Download PDF] -
How the body became an exhibit
Press The Chicago Humanities Festival Oct 26, 2010 -
The 9/11 Museum at Ground Zero
Video First Look Aug 10, 2010 -
Exclusive Tour of World Trade Center
Video Fox News NY Jul 29, 2010 -
High-Tech Museums:The Future is Now
Press Archi-Tech May 1, 2010 -
Exhibitions: From A Perspective of Encounter
Publications Curator: The Museum Journal (53.1) Jan 1, 2010 -
Archi-Tech Award Info CAS
Press Dec 31, 2009 -
Deep-Sea Viewing
Publications Metropolis Magazine Jan 1, 2009 -
Conscientious Design Guru
Publications SOMA Magazine, October 2008 Nov 10, 2008 [Download PDF] -
The Open Museum
Publications Curator: The Museum Journal (51.4) Oct 1, 2008 -
The Living Museum
Press Metropolis Magazine Oct 1, 2008 -
"Water Planet" Showcases Connection Between Water and Life
Web artdaily.org Sep 30, 2008 [Download PDF] -
Hyperconnection
Publications Curator: The Museum Journal (50.1) Jan 1, 2007 -
Rethinking the Academy
Press San Francisco Downtown Apr 1, 2005 -
Swimming with the Big Fish
Press San Francisco Chronicle Magazine Dec 12, 2004 [Download PDF] -
How Can Exhibits Support Richer Visitor Experiences?
Press The Informal Learning Review 59, Mar-Apr 2003 Mar 1, 2003 -
Rethinking the Visitor Experience
Publications Curator: The Museum Journal (45.2) Apr 1, 2002 -
From Looking Environment to Learning Environment: The Networked Aquarium of the 21st Century
Press Marine Technology Society Journal (Volume 35) Mar 1, 2001 -
Get a glimpse of the USA Expo 2015 Pavilion exhibitions by Thinc Design
Web Bustler Nov 30, -0001