Empire State Building Observatory Named a Top Attraction by Tripadvisor

Thinc Design is proud to celebrate the Empire State Building Observatory’s continued recognition as one of the world’s most beloved visitor experiences.

Tripadvisor’s Travelers’ Choice Awards have ranked the Empire State Building among the top attractions in the world, including recent recognition as the #1 attraction in the U.S. and #4 attraction in the world. The awards are based on traveler reviews and opinions, honoring destinations that consistently deliver exceptional guest experiences.

Thinc was honored to help reimagine the Empire State Building Observatory Experience as part of a transformative renovation that included immersive exhibits, a dedicated visitor entrance, and refreshed experiences across the building’s iconic observatory journey. The result is a New York landmark that continues to connect millions of visitors with the history, architecture, spectacle, and enduring cultural power of the Empire State Building.

We congratulate the Empire State Building team on this extraordinary recognition.

Tripadvisor notes that its Best of the Best awards recognize fewer than 1% of its listings and are based on traveler reviews over a 12-month period. Empire State Realty Trust previously announced the Observatory as Tripadvisor’s #1 attraction in the world and #1 in the U.S. for 2024.