Thinc Tanc

Power of Science Case Study

Our partners at KUDOS recently published their case study of our work at the Frost Museum “Power of Science” in Miami, Florida.

Deep Blue Sea

Tuesday night I attended the opening performance of Bill T. Jones' Deep Blue Sea, long delayed by Covid, at the Park Avenue Armory here in New York. Like so much of Jones' work, this is a reverie-inducing piece that simultaneously connects you to the performance and the world it represents—and draws you deep within yourself to ask probing questions.

Congratulations to Jan Majewski!

Congratulation to our partner, Jan Majewski at IHCD, for being recognized for her exemplary work in the Museum Field by the American Alliance of Museums (AAM).

Thinc Design Wins Prestigious Red Dot Award for Communication Design 2020

The 'Red Dot' is a prestigious award for high design quality. This sought after, world-renowned design award is only given to outstanding products.

Squint/Opera's 'Making Of' Project Dream

Thinc Design values our partnership with the talented artists of Squint/Opera, one of our media partners. Check out their 'Making of' video of the incredible work they did on our Empire State Building project (Project Dream).

Best View in the City!

Visitors can look at Manhattan and beyond at 1250 feet above street level inside the newly renovated observatory of the Empire State Building which Thinc opened last weekend. The observatory now features unparalleled 360 degree views of New York City .

Get a Sneak Peek of the Empire State Building’s renovated 102nd floor observatory with Tom Hennes

USA Today did an interview with Tom Hennes for the opening of the 102nd Floor Observatory. Check it out!

The Drop in the Ocean "Jellyfish” received an Award of Excellence

The Drop in the Ocean "Jellyfish" received an Award of Excellence in the Interior Display category of the IFAI International Achievement Awards.

Amanda White & Our Future Festival

Thinc is very proud of our Head of Content, Amanda White, for her participation in the Our Future Festival, hosted by the New York City Metro Chapter of the Climate Reality Project and the Human Impacts Institute which will be held on Governors Island and will involve many Columbia University climate experts.

Look Closer... A Drop in The Ocean

Look Closer. You're about to be reduced to the size of plankton - in the ground breaking interactive VR experience, Drop In The Ocean. Share the experience with friends - as together you will ride on the back of a jellyfish to explore a truly alien world, at the depths of our oceans.

Image Building

'Image Building: How Photography Transforms Architecture' is a superb exhibition currently showing at the sublime Parrish Art Museum on Long Island, a two hour drive east of New York.

Disney has introduced autonomous, personality-driven robots

Disney's latest park addition is a set of robotic alien characters called the Vyloo with surprisingly humanlike interaction capabilities.

Join the Climate Change Revoltuion!

Amanda White, Thinc's Head of Content and a Certified Climate Reality Leader recently published a short piece about the climate action revolution. Amanda inspires all of us at Thinc to learn more about climate change and to get more involved. Read her article on

About Face

In spite of the adage, most of us do judge a book by its cover, and most of us also judge a museum by its entrance.


In my quest to understand what interpretation means, I frequently circle back to the idea of storytelling.

Believe in the Value of Your Actions: Now is Not the Time to Stop Doing Stuff

In the work we've been doing at Thinc for Expo2020, we've realized the importance of connecting our everyday seemingly small actions to the big moves of de-carbonization.

AR and VR and MR, Oh My!

Technological acronyms are all around us, so I thought my first offering for the Thinc Tanc would be to help wrap your head around the jargon du jour… what all this geek-speak actually means… and why these similar technologies are not the same thing.

In Praise of Daylight

I'm beginning to think the control of light - both daylight and artificial - could be the single most important factor in museums and exhibitions.

Museums of Misery : When Less is More

I learned a while ago that a large number of visitors to the Imperial War Museum in Manchester have complained about feeling upset by some of the audio-visual material transmitted during their visit.

Plastic Invasion

This is an excellent report and I urge you to read it. You can also submit feedback throughout, to keep the research going.

A New 'Hope' for the Natural History Museum

Museums are under a great deal of pressure these days to keep moving and changing. Increasingly motivated by a drive to broaden their appeal,

Is There Any Reason For Hope?

I really like this straightforward how-it-is piece by Justin Gillis in the New York Times.

Earth Day

Tomorrow is Earth Day. There are some in the world of climate science calling it a tipping point. To what?

Desert Discovery Center Scottsdale

Desert Discovery Center Scottsdale, Inc., has hired Thinc Design as its experience designer for the Desert Discovery Center project.

This Really Risky

Today I'm taking a hot minute to reflect in some meaningful way on the six years of work that has brought Terra, the Sustainability Pavilion for Expo 2020 Dubai, to this opening day.